American Express

The ‘Spend and Save’ concept was created as a way for Amex to boost day-to-day spend by Card Members at specific merchants, help increase perception of coverage and, by default, have Amex considered by non Card Members. I worked with Amex’s brand guidelines & illustration style to create engaging local campaigns. As a result, the perception of coverage and local spend increased, with 46% of enrolled Card Members spending at shops they hadn’t in the previous 12 months.